THE NORTH INITIATIVE
We value the contribution that we as marketers can make to the world. And we recognise that the best way that we can contribute to this conversation is by raising the awareness of those brands and companies who are truly making an impact.
These business’ don’t always have the funds to make their message heard, so in order to remain true to the reasons behind why we started Compass, we created our North Initiative.
The North Initiative selects one charity, NGO or not-for-profit, every 3 months, giving complimentary access to marketing and strategic resources on a pro-bono basis.
In doing so, we offer brands the ability to amplify their voice, and give them access to the tools they need to be heard, through the following services:
Social Media Strategy + Execution
PR Awareness Campaign
Content Creation + Database Growth Strategy
It’s a small contribution that we can make as a business, and as humans, to help build a better tomorrow.
If you, or someone you know, is a not-for-profit, that is contributing to social or environmental good…then we’re a good fit. We’re ready to good work together.
Drop us a line, with more about your brand, your passion, plus your social + web credentials.
PUMPHOUSE POINT: INTRODUCING A TASSIE GEM TO A GLOBAL AUDIENCE
OBJECTIVE: To capture and seed updated imagery of this up-and-coming Tasmanian boutique hotel via content creation and a robust Pinterest campaign that enabled Pumphouse Point to reach a global audience of 1M+.
RESULTS: The campaign resulted in the creation of imagery for a broad range of marketing collateral including; website, eDM’s, social media and press releases. These images were also picked up by Australian Tourism’s Facebook and Instagram accounts (@australia), further spreading the word about Pumphouse Point to an additional 2.6M travel and adventure lovers around the world.
“Compass Studio approached Seabin Group with Pro Bono work at a time when we were just entering the Australian market. Our exposure overseas was enormous and we were looking for some assistance with the Australian media. The team from Compass were professional and super easy to work with and also to relate to. Our Australian media growth was exponential and has definitely assisted us in our Australian activities. It was also great to see the Compass Studio momentum roll over into so many diverse yet impactful projects that reflects the “Do Good” focus of their business model. As we are still in start up phase our resources are limited but we have bookmarked Luke and the team for future projects with measurable impact.”
— Pete Ceglinski, CEO & Co-Founder of Seabin Group